Celebrities and Your Choice of Underwear

Do celebrities affect the underwear choices you make?

Celebrity endorsement is common place for all types of products marketed to consumers, even underwear. But would a celebrity wearing a particular underwear label make you think of buying it?

Just look at some of the World Cup footballers in designer pants in this fashion shoot.

So we wonder if by the time the World Cup comes we will all be sitting in our armchairs or in the pub wearing underwear sporting the country we are supporting (or are the pants supporting us) only time will tell…but by the lack of England players in the shoot, perhaps ‘England’ pants wont be an easy option!